Auto Business Outlook: Specials Magazine

On a busy and cold Monday morning, Sarah was scheduled to give a promotion-worthy presentation at work when she found herself in a bit of a bind. Her sedan parked in her snowy driveway refused to start. Uncertain of what to do, Sarah rifled around her glove box and found an old motor club ID card - a program she stopped paying for years ago when she realized she never used the $100 a year service. She dialed the 1-800 number wondering if they could help and just how much it was going to cost her. Now imagine if Sarah had recalled the roadside assistance program she enrolled in when she renewed her auto insurance policy several years ago. She pulls up the mobile app she uses to pay her bill and immediately locates the “request roadside assistance” button on the home screen. She enters some basic information about the issue, hits submit, and almost immediately gets an estimated time-of-arrival. She tracks the service provider’s location in real-time while she waits, giving her peace of mind that help is on the way. Although Sarah required a tow due to a mechanical issue, she didn’t have to pay anything out of pocket and even received a rideshare voucher to get her to the presentation and on to that promotion! Instead of feeling resentful and frustrated, Sarah leaves the experience with renewed appreciation for her insurance company. Not only was she reminded in the moment that she was vulnerable to vehicle issues that could impact her schedule and wallet, but was thankful her auto policy had her back – for a fraction of what she used to pay for her motor club membership. Customers like Sarah who used their insurance roadside coverage were 35% more likely to renew their policy and 20% less likely to shop around . Considering it can cost up to 7 to 9 times more to acquire a new customer, every renewal adds exponential value to insurance carriers’ bottom line. The mastermind making this digital roadside experience a reality for 33,000 drivers every day and converting them to happy, loyal customers is Agero: A technology company delivering white-label digital driver assistance for the nation’s largest auto and insurance companies. “Car breakdowns, even of a smaller magnitude, can spark big frustrations for consumers. But, an exceptional roadside assistance or accident management program will swiftly turn a driver’s day around, doubling as a customer-retention and loyalty-building tool for most automakers and insurers,” says Jeffrey Blecher, Chief Operating Officer of Agero. Agero is the market leader of white-label digital driver assistance helping automakers and insurers turn breakdowns into customer satisfaction breakthroughs by assisting many like Sarah to get timely assistance during an emergency. It excels at providing prompt assistance, from resolving minor flat tire issues to major mechanical breakdowns. With a unique synergy of technological excellence and human expertise, the company holds a track record of protecting 120 million motorists and completing more than 12 million events a year. Covering 150 client programs, Agero delivers effective solutions for all possible scenarios drivers may find themselves in – no matter what kind of vehicle, zip code, or weather pattern. Agero’s offerings are primarily classified under three key categories — Roadside Assistance, Accident Management, and Electric Vehicle Experience.